Wednesday, 31 July 2013

New Marketing is Ping Pong!

New or Digital Marketing uses human engagement and dialogue to drive preference


Old Marketing is archery - Use Targeting to drive loyalty


Tuesday, 30 July 2013

Mobile Shares Opened Emails Ratio!

A Recent Study showcased that Mobile shares an increasing ratio when it comes to open rates of an email. Email continues to be an important element while creating an online marketing plan. With Smartphone revolution taking the country by storm, the need of the hour is to make sure that the emails are also smart phone enabled.




Desktop retains its top position followed by mobile when it comes to opening and reading emails. Smartphone and desktop peak during day while Tablets usage is seen during evening. This comes as no surprise in this age of being always connected!